About Me

I started my career in business journalism just before the financial crisis hit. It made for some great features and front page stories on the business magazine I was writing for but also made me realise that journalism and great storytelling was about more than just the written word.

I first picked up a camera when my editor asked if anyone wanted to try filming some interviews. I volunteered and never looked back.

Retraining on the job, I was the first digital producer at my company. Filming also became my passion outside of work. I enrolled in the Raindance Saturday Film School and started going to short film festivals and documentary summits. I tried my hand at short films but found my roots in journalism kept pulling me back to documentary and video features.

I grew and led the digital producer team at the Campaign magazine group, filming interviews, media events, roundtables, conferences, tours and features. We quickly started producing commercial content and my role became wider, working alongside editorial, sales and marketing teams. This give me a huge insight into the strategy behind digital content. We tested different formats and platforms to see what worked, what didn't work and how the audience was consuming content.

This experience was invaluable. I was now a Senior Producer and decided to take everything I'd learnt into a new industry. I set up and run the first in-house video team at the Institution of Mechanical Engineers. Across 20 months we produced a library of 214 corporate and documentary videos featuring new technology and gaining behind-the-scenes access to car testing sites and advanced engineering firms. We interviewed experts in the field about pioneering science and created content around the many campaigns spearheaded by the institute.

Now working freelance I'm able to take this experience to brands looking to tell their own stories through video.