'Not everything is a video'

To make great video content you need to understand which ideas will come to life on screen and which are best explored through other digital formats.

This workshop will look at examples of great video content and then delve into video ideas for your industry and audience. Is there an alternative angle you could explore with video? How can you visualise the topic in a more creative way on film? And how will your video compliment and work alongside your other digital content?

Delegates will be asked to bring along three video ideas they'd like to pitch to their content team. Together we will develop the ideas and work out if video is the right format.

The workshop will cover:

• What makes great online video content? 
• How do you identify the right format for your content idea?
• What's your industry's visual 'bread & butter'?
• How do you develop your content ideas into a strong video pitch?